the 14 choICES

  1. design is a vessel for story

  2. the studio is a playground for ideas. have fun

  3. curiosity leads & risk is encouraged

  4. honor & respect the process

  5. embrace imperfection

  6. document the journey as much as the outcome

  7. every object is a cultural artifact that carries memory, emotion, history, and meaning.

  8. Create for resonance, not mass consumption

  9. collaborate with sound, texture and movement

  10. we are not bound by medium

  11. we are rooted in narrative and storytelling

  12. the studio is not fixed, it evolves, shifts and grows like we do

  13. surprise yourself to inspire others

  14. we are just getting started