We design cultural artifacts.
We believe in craftsmanship as commentary.
Each project and design is a response. A reflection. A rooted narrative. We design to tie together a lived experience and express it in the best possible medium.
We work slowly, intentionally.
Because purpose, identity, and lineage can’t be rushed.
This is The Crafted Narrative.
A conceptual design studio
The Crafted Narrative is the natural evolution of my journey—one that’s taken me from intellectual property law into the world of design, narrative, and cultural creation. I built this studio as a space to immerse myself fully in creative experimentation, where I could challenge my own limits, learn through making, and give form to the ideas that live at the intersection of story and design. I’ve always been drawn to the way narratives can transform objects into cultural artifacts—how a sneaker can become memory, how fabric can hold meaning, how sound and visual rhythm can shape emotion. This studio is my response to that pull. Whether I’m designing clothing, curating a sonic mood, or conceptualizing a footwear capsule, the goal is always the same — to make work that resonates, sparks dialogue, and reflects the world through a more intentional lens. This studio is a reflection of my creative path and an open invitation to those who believe in design as a tool for cultural storytelling.
Derek Hawkins
Founder & creative director
lawyer. designer. storyteller. cultural observer
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